The Quiet Power of Boring Businesses
By Mia Lee • Published Sep 3, 2025 • 6 min read
Flashy ideas attract attention, but durable ideas produce cash flow. “Boring” often means stable demand, measurable value, and repeat customers.
Look for pain, not hype
If the job is annoying and frequent, odds are someone will pay to avoid it.
Compounding via process
Small efficiency wins add up—especially when customers return monthly or quarterly.
Reminds me to focus on repeat value. Great read.